How to Create an Engaging Newsletter Part 1
Our Tampa homeowners association management company knows that a community should feel like an extension of your immediate family. A strong community is one where communication is open and occurs frequently. An association newsletter is an excellent way to keep everyone engaged. But, first you must create a newsletter that is worth reading.
WHY YOU SHOULD CREATE A NEWSLETTER
The main objective of the newsletter is to sustain and improve the value of the neighborhood by providing valuable information to members of the community. It is a tool necessary to increase engagement and involvement in the things that matter to the everyone.
WHAT INFORMATION SHOULD YOU SHARE
First and foremost, a newsletter should be informative and encouraging. Tell residents about new amenities, services, meetings, reminders, events, and so on. Every issue should include information to identify the board members by giving their names, titles, contributions, and areas of responsibility. Include the association manager’s contact information as well.
THINGS TO REMEMBER
There is a right way and a wrong way to go about a newsletter. For now, we’ll focus on how to create a newsletter the right way.
People like photos. Readers are more likely to read if there’s a photo along with the text. The key is to select good quality photos that catch the eye and pique interest. If you need to squeeze in a lot of information, using graphics to get a point across means you’ll have to write less.
People love attention. Find ways to feature residents that are doing good things like donating money and time for a great cause. Share personal events like birthdays, anniversaries, and graduations that build a sense of pride for residents. Allow people to write interesting stories or recipes and give them a byline. Highlight those on the board and in committees.